Meet Maebl
We exist to change the way people think about, talk about and care for the vulvovaginal area through our collection of microbiome-friendly, practical solutions and expert, accessible information.
ENABLING PEOPLE TO CONNECT WITH AND TAKE CONTROL OF THEIR INTIMATE WELLBEING
Maebl was founded by Shannon Phillimore who, like millions of people around the world, struggled with recurrent BV. After fifteen years of ineffective solutions and a challenge to find advice, Shannon identified a need for well-formulated intimate care in New Zealand, alongside accessible and credible educational resources.
Throughout history, women’s health has been neglected, underfunded and misunderstood, and today we still suffer from centuries of misinformation, shame and sexism. With Maebl as her platform, Shannon hopes to provide a solution to the daily challenges faced by over half our population and change the perceptions around intimate care and connection.
CORE VALUES
Effective, considered vulvovaginal care.
Designing natural products that are intended for use in the vulvovaginal area.
Education and normalising conversations regarding intimate health and everyday struggles.
Promoting bodily autonomy.
Sustainability.
Exposing people to candid, yet evidence backed conversations regarding intimate health and everyday struggles.
“HERE’S TO TAKING CONTROL OF OUR INTIMATE WELLBEING”
Shannon
OUR IMPACT
Find out about our actions to protect and regenerate the ecosystems our natural ingredients are derived from.
