Our impact

MICROBIOME AND MOTHER NATURE FRIENDLY

Maebl is formulated from natural ingredients and we strive to protect the ecosystems from which they are derived from. All of our products are vegan, cruelty free, and utilise organic ingredients wherever possible, while our packaging is designed to be reusable and recyclable. 

VEGAN AND CRUELTY FREE

New Zealand's animal welfare laws are strict, and the country has adopted a progressive stance against animal cruelty in the cosmetics industry.

In New Zealand, cosmetics tested on animals are not permitted for sale if they were tested for that purpose after 2015. This regulation aligns with the Animal Welfare Amendment Act 2015, which prohibits animal testing of finished cosmetics or their ingredients within the country.

This stance aligns with Maebl’s ethical standards.

We have also opted to leave out any animal derived products from our formulations making them vegan in addition to being cruelty free.

OUR ORGANIC INGREDIENTS

Organic agriculture is more than just spray or residue free. It is a holistic style of farming where the health of the soil and environment is prioritised, including the surrounding flora and fauna. Farmers provide positive care for the environment by focusing on the long-term health of their land, waterways, soil and livestock rather than the short term gain. They use innovative and modern farming techniques to control pests and disease.

Organic production means to produce products that are made without genetic modification (GMO's), the routine use of synthetic pesticides or herbicides, animals have been treated fairly and rural communities have been united and empowered along the way. Organic production is the only sustainable option for benefiting ourselves, our environment and future generations.

OUR PACKAGING

All of our intimate care packaging is reusable and / or recyclable. 

  • Our bottles are made from Miron Glass, which is both reusable and recyclable. 

  • Our cartons are recyclable and printed with vegetable oil-based inks. 

  • Our refill pouches are designed to refill our Miron glass bottles. Once empty, they can be included in soft plastics recycling.

  • Our sample packaging can be recycled, but is intended to be reused. The perfect container for your handbag or travel.

Our story

Learn about our story, our founder and the core values we stand by.